The brand was established in 1973 in London. Its creators Nitin, Arun and Milan Shah began to institute and sell convention jeans in a cult nonformal spot called Potobello. A short and needful name was chosen for their trademark. Orientation on contemporary and fashionable young people was typical for the business from the start. Today Pepe Jeans business denim wear as well as knitwear, sweaters, t-shirts, coats, trousers, shirts, skirts, hats, bags, shoes and fashion accessories.
A characteristic feature of P.Jeans brand is a tendency to be ahead of one's time. The brand's advertising campaign was one of the first jobs for Kate Moss. Besides, Letitia Casta, Sienna Miller, Natalia Vodyanova, Ashton Catcher, Fernando Tison Balu and Christiano Ronaldo and many other celebrities took part in advertising campaigns for P. Jeans. Sienna Miller even designed denim variety autumn-winter 2007/08 by P.Jeans. Preponderant photographers like Bruce Weber, Steven Misel and Mikael Jansson have also contributed to the success of the brand's advertising campaigns.
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Grey Denim Jacket
The brand's designers are not afraid to experiment and have a excellent sense of style. The clothes man-made under P. Jeans trademark is comfortable and stylish, giving trust to the man wearing it. However, it is also contemporary and challenging, even aggressive sometimes. Special concentration is given to details, unnoticed at first sight - potential zippers, big and small pockets distinguish denim man-made by P.Jeans from other tailor made jeans. The business presents new ideas of jeans, jackets and accessories with its every collection. One of the company's innovations are reversible jeans that can be turned inside out to originate a totally new jeans model.
The History of Pepe Jeans
P. Jeans today is a important world brand manufacturing denim wear for young people of 20-35 in a medium price segment. Two times a year the business presents men's and women's seasonal fashion collections based on denim. The models range by P. Jeans is abundant on dissimilar silhouettes and colors. Denim collections by Pepe Jeans contain not only classical indigo jeans, but also green, khaki, olive shades, as well as grey tones, red and pink colors. For thirty years already the brand remains popular and strongly sought-for in more than 80 countries of the world.
The business develops a network of its own and franchising Pepe Jeans shops all over Europe, South Africa, Australia and Asian countries. Today it already has more than 200 shops of its own as well as 100 franchising shops and about 1000 of corners in manifold and department stores.
Pepe Jeans business convention jeans for those who keep with the fashions and wants to wear decent and beloved clothes.
Grey Denim Jacket
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Grey Denim Jacket
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